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UUM Brand

July 30, 2015

00a UUM Brand

I found names and branding around UUM cute and endearing. Most organizations are wittily abbreviated in English.

To begin with, there are three main academic colleges: CAS, COB and, the cutest of all, COLGIS.*

All graduate schools are adorably personalized in honour of prominent scholars: AHSGS, OYAGSB and, the Singapore-sounding name, GSGSG.**

For academic faculties, they are organized (or rather Americanized) into schools, and they are also amusingly coined in English, like SOA, SOC, SOG, SOL and, my own school, SEML.***

So well structured, managed and Anglicized, I think UUM truly lives up to its tagline – The Eminent Management University.

* College of Arts and Sciences, College of Business, College of Law, Government and International Studies
** Awang Had Salleh Graduate School of Arts and Sciences, Othman Yeop Abdullah Graduate School of Business, Ghazali Shafie Graduate School of Government
*** School of Accountancy, School of Computing, School of Government, School of Law, School of Education and Modern Languages

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